When a couple chooses to pursue the placement of an infant, either through an agency or with the help of an attorney or facilitator, they will be asked to create a parent profile that can be given to birth mothers to help them get to know the prospective adopters. These profiles are like scrapbooks that give a glimpse into the couple's relationship, extended family, hobbies and can clue a birth mother into the kind of lifestyle the child will be placed into.
In addition to photographs and other paperwork that may be included in a parent profile, it's also customary to write a letter to the birth mother or birth parents. This letter should be positive and extremely upbeat. It should certainly express an amount of support for the birth mother's decision to place the child with an adoptive family. It should also provide a level of insight into the adoptive parents motives to adopt. Birth mothers are likely to keep an adoptive couple's profile as a keepsake after a placement is finalized. Therefore, it's important to make the letter something she will want to read and will find reassuring as time passes.
Many birth mothers have a harder time, emotionally, after an adoption is finalized than they do during the process. It's not uncommon to send an occasional letter to birth parents, explaining how well the child is doing.